The goal for this project was to create a clean and easy to read Logo for a new fitness studio that specialises in Lagree. As the target audience is women, our client wanted a logo that had an elegant touch but also stand out visually.
The logo was crafted using the desired colours of blueish purple which keeps it’s feminine elegance, while using a bold font to keep it clean and stand out.
Seeing the logo in the physical realm on the studio sign as well as the social media realm, we believe really executed the brief. The logo is easy to read from afar, stands out, bold, vibrant and friendly with the colour really popping out to give it that feminine touch.
Pacific Core Lagree is a fitness studio located in Canada. This fitness studio was created to specialise in Lagree, a movement that can often be confused with Pilates as they both require machines however, there are differences such as Lagree being created for muscular strength and endurance and emphasising strength training, muscle endurance and cardiovascular conditioning.
Pacific Core Lagree has a mission to serve women mainly between the ages of 25-50 and most likely married and perhaps with children who are looking for a workout that is not CrossFit style high impact. Pacific core Lagree is dedicated to serve those who want to get a phenomenal workout without feeling that they need to be super fit.
The meaning behind Pacific Core Lagree
Pacific - the location which is pacific north west
Core - Lagree method is very core dominant
Lagree - the name of the workout
The end design we felt really bought the vision to life, all in which incorporated a elegant but bold feel from the use of colour to the font and icon created.
The goal for this project was to create a clean and easy to read Logo for a new fitness studio that specialises in Lagree. As the target audience is women, our client wanted a logo that had an elegant touch but also stand out visually.
The logo was crafted using the desired colours of blueish purple which keeps it’s feminine elegance, while using a bold font to keep it clean and stand out.
Seeing the logo in the physical realm on the studio sign as well as the social media realm, we believe really executed the brief. The logo is easy to read from afar, stands out, bold, vibrant and friendly with the colour really popping out to give it that feminine touch.
Wai Ora is a Maori owned sports athletic recovery and wellness space located in Auckland New Zealand. This space was created as a connection to sports and athletic spaces with recovery being an important aspect from mental to physical health and well being. Wai Ora has a mission to take a holistic approach to serve the cross fit community, local sports clubs, athletics community and anyone that strives to perform at a higher level well prioritising recovery and wellness.
Wai Ora is a Maori word meaning ‘the purest form of water, the source of life and wellbeing’ and so the owner of this business was looking for a way to incorporate the meaning into a logo while infusing it’s holistic purpose to serving others and those in need of wellness and recovery. There were several different design concepts that we felt would bring this vision to life, all in which incorporated a holistic feel from the use of colour to the font and icon created.
The design that was chosen as the final was an inspiration drawn from the ripples of water. This emblem and chosen shade of blue helped embody the essence of healing and wellness associated with water. Each wave symbolises a journey towards balance and recovery, echoing the properties of water in promoting well-being.
