The mission for this project was to create a Logo for a Maori owned business that infuses a essence that represents a holistic approach to recovery and wellness.
The end logo was crafted with inspiration drawn from the ripples of water. This emblem and chosen shade of blue helped embody the essence of healing and wellness associated with water.
Each wave symbolises a journey towards balance and recovery, echoing the properties of water in promoting well-being. Seeing the Logo in the physical realm really created the look and feel that was discussed during the discovery session when creating the mood board for Wai Ora - modern, clean and iconic. It was important to create a functional logo that worked well not just the physical realm but also the digital realm, from social media to the website.
Pacific Core Lagree is a fitness studio located in Canada. This fitness studio was created to specialise in Lagree, a movement that can often be confused with Pilates as they both require machines however, there are differences such as Lagree being created for muscular strength and endurance and emphasising strength training, muscle endurance and cardiovascular conditioning.
Pacific Core Lagree has a mission to serve women mainly between the ages of 25-50 and most likely married and perhaps with children who are looking for a workout that is not CrossFit style high impact. Pacific core Lagree is dedicated to serve those who want to get a phenomenal workout without feeling that they need to be super fit.
The meaning behind Pacific Core Lagree
Pacific - the location which is pacific north west
Core - Lagree method is very core dominant
Lagree - the name of the workout
The end design we felt really bought the vision to life, all in which incorporated a elegant but bold feel from the use of colour to the font and icon created.
The mission for this project was to create a Logo for a Maori owned business that infuses a essence that represents a holistic approach to recovery and wellness.
The end logo was crafted with inspiration drawn from the ripples of water. This emblem and chosen shade of blue helped embody the essence of healing and wellness associated with water.
Each wave symbolises a journey towards balance and recovery, echoing the properties of water in promoting well-being. Seeing the Logo in the physical realm really created the look and feel that was discussed during the discovery session when creating the mood board for Wai Ora - modern, clean and iconic. It was important to create a functional logo that worked well not just the physical realm but also the digital realm, from social media to the website.
Wai Ora is a Maori owned sports athletic recovery and wellness space located in Auckland New Zealand. This space was created as a connection to sports and athletic spaces with recovery being an important aspect from mental to physical health and well being. Wai Ora has a mission to take a holistic approach to serve the cross fit community, local sports clubs, athletics community and anyone that strives to perform at a higher level well prioritising recovery and wellness.
Wai Ora is a Maori word meaning ‘the purest form of water, the source of life and wellbeing’ and so the owner of this business was looking for a way to incorporate the meaning into a logo while infusing it’s holistic purpose to serving others and those in need of wellness and recovery. There were several different design concepts that we felt would bring this vision to life, all in which incorporated a holistic feel from the use of colour to the font and icon created.
The design that was chosen as the final was an inspiration drawn from the ripples of water. This emblem and chosen shade of blue helped embody the essence of healing and wellness associated with water. Each wave symbolises a journey towards balance and recovery, echoing the properties of water in promoting well-being.
